OTHER PROJECTS
A selection of work across B2B supply chain, fitness, early-childhood Arabic learning - spanning product design, brand identity and design systems.
A B2B supply-chain platform digitising how Dubai’s foodservice industry sources fresh produce.
Right Farm set out to replace paperwork-heavy, inconsistent ordering with a platform built for precision - letting buyers specify exact ripeness, size and cut on every order. I joined as Creative Lead and Product Designer after the seed round, refreshing the brand identity and designing the mobile app, dashboard and website end to end, grounded in ongoing field research with clients across the region.
20%
Growth in Retention
A two-sided marketplace connecting fitness trainers and members through structured coaching, scheduling and real progress.
Trainr set out to bring structure to the fragmented world of personal training, one app where trainers package and sell their coaching, and members discover, book and stay accountable. I designed the experience end to end across both sides of the marketplace, along with the design system underpinning it. The product is now in closed beta ahead of public launch.
25+
Features
A subscription platform teaching Arabic to toddlers through real-world video, songs and stories.
Rawa set out to close a real gap in early Arabic education. Most children’s content is either absent in Arabic or leans on over-stimulating animation with little pedagogical grounding. Its library is mapped to a pedagogy built with education professionals for children aged 9 to 48 months. I defined the brand’s visual identity and designed the UX journeys, grounded in CRO best practice and subscription platform benchmarks.
9-48 Months
Toddler age range
